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Most businesses asking this question have already figured out the “what” — they know they want to appear in Google AI Overviews, ChatGPT, and Perplexity, not just rank on Google. The real question is whether the price they’re being quoted is for actual AI visibility work or for traditional SEO with a new label on it.
Here’s exactly what Digi Ustad charges, what each package covers, and — more importantly — how to tell whether any AI SEO price you’re quoted is justified.
The short answer: SEO, AEO, and GEO describe three overlapping but distinct disciplines — and most pricing you’ll see in 2026 bundles them together without explaining what’s actually included.
SEO (Search Engine Optimisation) is the foundational work — technical fixes, on-page optimisation, keyword targeting, link building. This gets you ranked in Google’s traditional blue link results. It’s been around for 25 years and most agencies know how to do it.
AEO (Answer Engine Optimisation) targets Google AI Overviews specifically — the AI-generated answers that appear above the blue links. Getting cited here requires FAQPage schema, Quick Answer blocks in the first 60 words of each key page, question-based H2 headings, and HowTo schema for process content.
GEO (Generative Engine Optimisation) targets ChatGPT, Perplexity, Gemini, and Copilot. This requires AI crawler access in your robots.txt, Bing Places optimisation (ChatGPT pulls local data from Bing, not Google), entity building across Wikidata and LinkedIn, and monthly Share of Model tracking.
A legitimate AEO and GEO package addresses all three in a coordinated strategy. A traditional SEO package with “AI” added to the name addresses one.
Pricing in Indian Rupees (INR). All packages include a free audit before commitment.
Best for: Local service businesses, coaching institutes, clinics, and restaurants in Delhi NCR that need a Google Maps and GBP foundation before moving to AI visibility work.
What’s included:
✓ Google Business Profile setup and full optimisation
✓ Category selection, NAP standardisation, photo strategy
✓ Local citation building — JustDial, Sulekha, IndiaMART
✓ Basic on-page SEO — title tags, meta descriptions, H1s
✓ Weekly Google Posts
✓ Monthly GSC and GBP Insights report
✓ Review generation strategy and email sequence
What’s not included: Schema implementation, AEO content, GEO work, Share of Model tracking. If you want to appear in ChatGPT or Google AI Overviews, this package alone won’t get you there — it builds the foundation that the Growth package builds on.
Best for: Delhi NCR businesses that want to rank on Google, appear in Google AI Overviews, and get cited in ChatGPT — all running in parallel from month one.
What’s included:
✓ Everything in Starter
✓ Technical SEO audit and implementation — crawlability, Core Web Vitals, internal linking
✓ AEO — FAQPage schema, HowTo schema, Article schema with named author
✓ Quick Answer blocks restructured on all key service pages
✓ GEO — AI crawler access audit (GPTBot, PerplexityBot, ClaudeBot, Google-Extended)
✓ Entity building — Wikidata, LinkedIn, Crunchbase, niche directories
✓ GA4 AI referral channel setup — chatgpt.com, perplexity.ai, gemini.google.com
✓ Monthly Share of Model tracking — 15 to 20 queries across ChatGPT, Perplexity, Google AI
✓ 2 AI-optimised blog articles per month
✓ Monthly GSC + GA4 + Share of Model combined report
Free 30-minute strategy call included before commitment. We go through your current GSC data, check your AI crawler access, test your Share of Model baseline, and show you exactly what needs fixing — before you spend a rupee.
Best for: D2C ecommerce brands, manufacturers, multi-location businesses, and companies in regulated industries (healthcare, legal, finance) needing comprehensive AI search coverage across India.
What’s included:
✓ Everything in Growth
✓ Ecommerce AI SEO — Product schema at scale across product and category pages
✓ Google Merchant Center and Bing Merchant Center product feed setup
✓ AI-structured category content — Quick Answer blocks, FAQPage schema, product-level FAQ
✓ 4 AI-optimised articles per month
✓ Competitor Share of Model benchmarking — where you stand vs the top 3 in ChatGPT and Perplexity
✓ Multi-location GBP management
✓ Weekly reporting
✓ Direct WhatsApp access — priority response within 2 hours
Custom scope available. For businesses with 500+ pages, multiple service lines, or international markets, scope and pricing are set after the initial audit call.
Not a sales pitch. A written report.
We review your site, GSC data, AI crawler access, Bing Places listing, entity signals, and current Share of Model — and give you a written priority action plan ranked by impact, not by what takes longest to fix.
What the audit covers:
✓ Google Search Console — existing traffic, ranking gaps, indexation issues
✓ AI crawler status — GPTBot, PerplexityBot, ClaudeBot, Google-Extended in your robots.txt
✓ Share of Model baseline — your brand tested across ChatGPT, Perplexity, and Google AI Overviews
✓ Schema audit — what’s implemented, what’s missing, what’s producing errors in Rich Results Test
✓ Bing Places review — claimed, complete, and correct category?
✓ NAP consistency — checked across your website, GBP, JustDial, Sulekha, IndiaMART
✓ Priority fix list — what to fix first, second, and third based on impact
30-minute screen share walkthrough call included. Audit fee is deducted from the first month if you proceed with a package.
★ = Most Popular. ✓ = Included. – = Not included in this tier.
Pricing in Canadian Dollars (CAD). All packages include Bing Places — the direct ChatGPT local data pipeline.
Best for: Single-location Toronto and GTA service businesses — limo companies, dental clinics, restaurants, law firms, contractors — needing the local SEO and GBP foundation plus Bing Places.
What’s included:
✓ Google Business Profile optimisation — category, NAP, photos, posts
✓ Bing Places — claimed, verified, and fully completed
✓ NAP consistency across Yelp Canada, Yellow Pages Canada, HomeStars, BBB Canada
✓ Review generation strategy and email sequence
✓ Weekly Google Posts
✓ Monthly GBP Insights + GSC report
What’s not included: Schema implementation, AEO content, GEO work, Share of Model tracking. This package builds the foundation that the Growth package builds on.
Best for: Toronto and GTA businesses that want to rank on Google and get cited in ChatGPT for local service queries — with verified, measurable results tracked in their own GA4 account.
What’s included:
✓ Everything in Starter
✓ Technical SEO — crawlability, schema validation, Core Web Vitals
✓ AEO — FAQPage schema and LocalBusiness schema on all key pages
✓ Content restructuring — Quick Answer blocks in the first 60 words of each service page
✓ GEO — AI crawler access audit and entity building (Yelp Canada, HomeStars, LinkedIn, Wikidata)
✓ GA4 AI referral channel — tracking chatgpt.com, perplexity.ai, gemini.google.com
✓ Monthly Share of Model tracking across ChatGPT, Perplexity, and Google AI Overviews
✓ 2 AI-optimised blog articles per month targeting Toronto and GTA queries
✓ Monthly GSC + GA4 + Share of Model combined report
The GA4 proof standard: Every Growth client gets a GA4 AI referral channel set up from month one. When ChatGPT and Perplexity start sending sessions to your site, you see it in your own GA4 account — utm_source=chatgpt.com appearing in Traffic Acquisition — not in a dashboard we control.
Best for: GTA service businesses in competitive categories — dental, legal, contractor, limo, restaurant — that need comprehensive AI citation coverage and consistent content output.
What’s included:
✓ Everything in Growth
✓ 4 AI-optimised articles per month targeting GTA neighbourhood and service queries
✓ Competitor Share of Model benchmarking — where you stand vs top 3 in ChatGPT and Perplexity
✓ GTA neighbourhood content strategy — Mississauga, Brampton, Vaughan, Scarborough, North York
✓ Multi-city GBP management
✓ HowTo and Service schema implemented across all pages
✓ Weekly reporting
✓ Direct WhatsApp — priority response within 2 hours
Same scope as the India audit — GSC analysis, AI crawler check, Share of Model baseline across ChatGPT and Perplexity, schema audit, Bing Places review, NAP consistency, and written priority action plan.
30-minute screen share call included. Audit fee deducted from first month if you proceed.
Here’s the honest version of this conversation.
A mid-market Toronto agency charges CAD $3,500 to $5,000 per month for AI SEO. A Delhi agency charges ₹50,000 to ₹80,000. You work with an account manager who summarises what a technical team does. Your data may live in a proprietary dashboard that disappears when you leave.
Digi Ustad charges CAD $400 to $1,500 for Canada and ₹15,000 to ₹75,000 for India. You work directly with Amrinder Singh — the person doing the work. All data stays in your own GSC, GA4, and GBP accounts from day one.
The work is identical. Entity building, schema implementation, Bing Places optimisation, Share of Model tracking — these deliverables don’t cost more because an agency has a downtown office.
The question to ask any provider — before discussing price — is this:
“Does your own website appear in ChatGPT when someone searches for your service category?”
Open ChatGPT yourself. Type “best AI SEO expert Delhi” or “best ChatGPT SEO consultant Toronto.” If they don’t appear — the conversation about their pricing can stop there.
Digi Ustad appears. Confirmed through utm_source=chatgpt.com referral sessions in live Google Analytics 4. Not a screenshot. Actual referral traffic. That’s the standard. Hold every provider to it.
No — and any provider that guarantees specific ChatGPT citations or Google AI Overview positions is misleading you. What Digi Ustad commits to: every deliverable is measurable in platforms you own, data stays in your accounts, and if Share of Model is not improving after 3 months of correct implementation, we diagnose specifically why — not “it takes time.
First Perplexity citations typically appear within 3 to 6 weeks of Bing Places optimisation and entity building. ChatGPT citations begin within 6 to 12 weeks. A measurable Share of Model improvement is visible within 3 to 4 months. Traditional Google rankings take 3 to 6 months. Both run in parallel from month one.
No minimum contract on any package. Month-to-month is available. AI visibility work compounds over time — 3 to 6 months of consistent implementation produces significantly better results than a single month. Most clients stay because the results grow, not because they are locked in.
You do — always. Everything lives in your Google Search Console, GA4, and GBP accounts from day one. There is no proprietary dashboard, no data export fee, and no loss of historical data if you stop.
Yes. The AI Visibility Audit (₹8,000 / CAD $800) is a standalone deliverable — no obligation to proceed. You get a written report and a 30-minute walkthrough call. If you start a monthly package within 30 days, the audit fee is deducted from your first month.
Share of Model is the percentage of your tracked target queries where your brand appears in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews. We test 15 to 20 queries monthly and report the percentage month-over-month. It is the AI equivalent of keyword rankings — and the only metric that directly measures GEO and AEO performance.
They overlap but are not identical. AEO targets Google AI Overviews specifically — it is an extension of traditional SEO optimised for how Google’s AI extracts answers. GEO targets ChatGPT, Perplexity, Gemini, and other AI platforms and requires Bing Places, entity building, and AI crawler access. A complete AI visibility strategy addresses both.
