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Terms and Conditions

Last updated: June 16, 2026

These terms cover the relationship between Digi Ustad and anyone who visits this website or hires us for SEO services. We have written them in plain English because we believe you should actually be able to read and understand what you are agreeing to.

If anything here is unclear, email us at contact@DigiUstad.com before you proceed. We are happy to explain anything.

Who These Terms Apply To

These Terms and Conditions apply to:

  • Anyone who visits DigiUstad.com
  • Anyone who contacts Digi Ustad through the website, email, WhatsApp, or phone
  • Anyone who hires Digi Ustad for SEO services, AEO services, GEO optimisation, website consultation, or any other paid service

By using this website or engaging our services, you agree to these terms. If you do not agree, please do not use the website or engage our services.

About Digi Ustad

Digi Ustad is an SEO consultancy owned and operated by Amrinder Singh, known as Digi Ustad.

Email: contact@DigiUstad.com
Phone: +91 97113 13885
Website: https://DigiUstad.com

Services We Provide

Digi Ustad provides the following services:

  • Search Engine Optimisation (SEO) — on-page, off-page, technical and local
  • Answer Engine Optimisation (AEO)
  • Generative Engine Optimisation (GEO)
  • Google Business Profile optimisation
  • Website SEO audits
  • Keyword research and content strategy
  • WordPress SEO consultation
  • SEO training and consultation calls

The exact scope of work for each client is agreed upon before any payment is made and confirmed in writing — either by email or a separate service agreement.

No Guarantee of Rankings

This is important and we want to be completely honest about it.

SEO involves optimising your website to give it the best possible chance of ranking well on Google and other search engines. But Google — not Digi Ustad — decides where your website ranks. No SEO professional or agency anywhere in the world can guarantee a specific position on Google, and anyone who tells you otherwise is not being straight with you.

What we do guarantee is:

  • We will do the work agreed upon, to the best of our ability
  • We will use ethical, white-hat SEO techniques that comply with Google’s guidelines
  • We will report honestly on what has been done and what has changed
  • We will tell you if something is not working and adjust the approach

We do not guarantee specific rankings, specific traffic numbers, or specific lead volumes. These depend on factors outside our control — your industry’s competitiveness, Google algorithm updates, your website’s existing authority, and market conditions.

Payment Terms

How we charge:
Our services are charged on a monthly retainer basis unless otherwise agreed in writing. The monthly fee is confirmed before work begins.

When payment is due:
Payment is due at the beginning of each month before work for that month commences. For new clients, the first month’s payment is required before any work begins.

How to pay:
We accept bank transfer and UPI. Payment details are provided on our invoice.

Late payment:
If payment is not received within 7 days of the due date, we reserve the right to pause work until the account is brought up to date. We will always communicate before pausing — we will not simply stop work without letting you know.

Refunds:
Because SEO work is time and expertise based, we do not offer refunds for work already delivered. If you are unhappy with something, contact us and we will work to resolve it. If you decide to stop the service after a month has started but before it ends, the full month’s fee remains due.

What We Need From You

SEO is a two-way process. To do our job properly, we need your co-operation on the following:

  • Access — WordPress admin access, Google Search Console access, and Google Analytics access where required
  • Timely responses — if we ask for information, content, or approvals, delays on your end will delay results on our end
  • Accurate information — if you give us incorrect information about your business, services, or target audience, the SEO strategy may not work as intended
  • Content — where required — some SEO work requires new content or updated copy. If content creation is not included in your package, you will need to provide it or approve our drafts promptly

If delays on your end significantly impact the work, the monthly fee remains due regardless.

Ownership of Work Delivered

Your content stays yours:
Any content written specifically for your website as part of our service belongs to you once payment has been made for that month.

Our methodologies and processes:
The processes, frameworks, and strategies we use remain Digi Ustad’s intellectual property. You are welcome to use the deliverables we produce for you — but not to copy our process and resell it as your own.

Third-party tools:
Some of our work may involve third-party tools such as Rank Math, Google Search Console, or schema generators. Any accounts created for your business belong to you. We do not hold your accounts hostage — if you leave, we transfer all access back to you cleanly.

Confidentiality

We treat everything you share with us — business information, website data, client details, revenue figures, marketing strategies — as confidential. We do not share your information with third parties except where required to deliver the service, as described in our Privacy Policy.

We may reference your business as a client — for example, mentioning that we work with businesses in a particular industry or location — but we will not share specific data, results, or identifying details without your written permission.

If we write a case study featuring your business, we will always ask you first.

Blog Content and Information on This Website

The blog posts, guides, and resources on DigiUstad.com are for informational purposes only. They represent our experience and opinion as SEO practitioners — they are not professional legal, financial, or technical advice.

SEO is a constantly evolving field. What works today may change tomorrow as Google updates its algorithms. We update our content as things change, but we cannot guarantee that every piece of information on the site is current at the exact moment you read it.

If you implement something you read on our blog and it does not work as expected, we are happy to discuss it — but we cannot be held responsible for outcomes arising from information on the site that you act upon independently.

External Links

Our blog posts sometimes link to third-party websites — tools, resources, and references we find useful. We do not control those websites and are not responsible for their content, accuracy, or privacy practices. A link from Digi Ustad to an external site is not an endorsement unless we explicitly say so.

Limitation of Liability

Digi Ustad’s liability to you in connection with any services or use of this website is limited to the amount you have paid us in the month in which any issue arose.

We are not liable for:

  • Loss of revenue or profit resulting from changes in Google rankings
  • Google algorithm updates that affect your website’s performance
  • Actions taken by third parties including Google, hosting providers, or other platforms
  • Any indirect, consequential, or incidental losses

This limitation applies to the fullest extent permitted by applicable law.

Termination of Services

You can stop at any time:
Because we work on monthly arrangements, you can end the service by giving us notice before the next month begins. The current month’s fee remains due.

We can also end the arrangement:
We reserve the right to stop working with a client if:

  • Payment remains outstanding after two weeks despite communication
  • We are asked to use SEO tactics that violate Google’s guidelines or are unethical
  • The working relationship becomes unworkable despite reasonable attempts to resolve issues

If we end the arrangement, we will give you at least two weeks’ notice and ensure all access and deliverables are returned to you cleanly.

Changes to These Terms

We may update these terms from time to time as our services evolve or as laws change. The date at the top of this page reflects the most recent update. If we make a significant change, we will mention it on the blog or let existing clients know directly.

Continuing to use our services after an update means you accept the revised terms.

How to Contact Us

If you have questions about anything in these terms, reach out directly:

Email: contact@DigiUstad.com
Phone: +91 97113 13885
We respond personally — not through an automated system.

Terms and conditions pages are usually written to protect the business from the client. I have tried to write these to be fair to both sides. If you ever feel something here is not reasonable, tell me and we can discuss it. The goal is always a working relationship that is good for everyone involved.